Privacy policy
Last updated: October 7, 2026
ππππππππππβ’ operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the βServicesβ).
ππππππππππβ’ is operated by Beijing Taihang Yipin Network Technology Co., Ltd. and is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, process, disclose, and protect your personal information when you visit or use our website, make a purchase or other transaction, create or use an account, communicate with us, or otherwise interact with the Services.
If there is a conflict between this Privacy Policy and our other store terms concerning the collection, processing, use, or disclosure of personal information, this Privacy Policy will control with respect to those privacy matters.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your information is collected, used, and disclosed as described below.
Personal Information We Collect or Process
When we use the term βpersonal information,β we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to an individual.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact details, including your name, billing address, shipping address, phone number, and email address.
- Financial and payment information, including payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related details.
- Account information, including your username, password, security information, preferences, and settings where applicable.
- Transaction information, including products you view, add to your cart, add to a wishlist where available, purchase, return, exchange, or cancel, as well as your previous transactions.
- Communications with us, including information you provide when contacting customer support or otherwise communicating with us.
- Device information, including information about your device, browser, network connection, IP address, and other identifiers.
- Usage information, including information about how and when you access, browse, navigate, and interact with the Services.
- Cookie and similar technology information, including information collected through cookies, pixels, analytics technologies, and similar tools used in connection with the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, make a purchase, use the Services, communicate with us, or otherwise provide information to us.
- Automatically through the Services, including from your device, browser, network connection, cookies, and similar technologies.
- From our service providers, including providers that support website functionality, payment processing, analytics, fulfillment, shipping, security, and customer support.
- From our business partners or other third parties, where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:
- Provide, tailor, and improve the Services. We use personal information to provide the Services, process payments, fulfill orders, remember preferences, manage accounts, arrange shipping, facilitate returns or exchanges, provide product recommendations, respond to requests, and improve the shopping experience.
- Marketing and advertising. We may use personal information to send marketing, advertising, or promotional communications by email, text message, postal mail, or other permitted methods, and to show advertisements for products or services on our website or other websites where permitted by law.
- Security and fraud prevention. We use information to authenticate accounts, support secure transactions, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect the Services, and maintain the security of our systems.
- Communicating with you. We use personal information to provide customer support, respond to questions, communicate about orders or accounts, and maintain our business relationship with you.
- Legal and compliance purposes. We may use personal information to comply with applicable laws, regulations, legal processes, government requests, recordkeeping obligations, dispute resolution requirements, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law.
These circumstances may include disclosure:
- To Shopify, vendors, and other service providers that perform services on our behalf, including IT services, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, and security.
- To business and marketing partners that assist with advertising, marketing, analytics, or related services.
- When you direct, request, or consent to the disclosure of information, including where needed to fulfill an order or enable an integration.
- To our affiliates or companies within our corporate group where applicable.
- In connection with a business transaction such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
- Where disclosure is reasonably necessary to comply with applicable law, legal obligations, court orders, subpoenas, search warrants, valid government requests, or to protect or defend our rights, the Services, our customers, or others.
Depending on where you reside, applicable privacy law may give you the right to opt out of certain uses or disclosures of personal information for targeted advertising or similar purposes.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide, maintain, secure, and improve the Services.
Information you submit through our store may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than the country where you reside.
In addition, we may use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify. In certain circumstances, Shopify may be independently responsible for processing personal information for these purposes.
To learn more about how Shopify processes personal information, please review the Shopify Consumer Privacy Policy .
Depending on where you live, you may also be able to exercise certain privacy rights through the Shopify Privacy Portal .
Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate the store, remember preferences, maintain security, understand website performance, analyze usage, support advertising where permitted, and improve the shopping experience.
Browser settings may allow you to restrict or remove certain cookies. Please note that disabling necessary cookies may affect the availability or functionality of certain parts of the Services.
Third-Party Websites and Links
The Services may contain links to websites, applications, or online platforms operated by third parties.
If you follow a link to a website or service not operated or controlled by us, you should review that third partyβs privacy policy, security practices, and terms. We do not control and are not responsible for the privacy, security, accuracy, availability, or reliability of third-party websites or services.
Our inclusion of a third-party link does not, by itself, constitute an endorsement of that third party or its products, services, or practices.
Children's Data
The Services are intended for general retail customers and are not designed for the intentional collection of personal information from children in violation of applicable law.
We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the information provided below so that we can review the request and take appropriate action.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we βsellβ or βshare,β as those terms may be defined under applicable law, personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable administrative and technical measures intended to protect personal information. However, no security measure, electronic transmission, or storage method can be guaranteed to be completely secure.
We recommend that you do not use unsecured communication channels to send sensitive or confidential information to us.
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including order administration, account maintenance, customer support, fraud prevention, legal compliance, recordkeeping, dispute resolution, and enforcement of applicable agreements and policies.
The specific retention period may vary depending on the nature of the information, applicable legal requirements, and our legitimate business needs.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights relating to your personal information. These rights are not absolute and may apply only in certain circumstances.
- Right to Access / Know. You may have the right to request access to personal information that we maintain about you.
- Right to Delete. You may have the right to request deletion of certain personal information that we maintain about you.
- Right to Correct. You may have the right to request correction of inaccurate personal information.
- Right of Portability. In certain circumstances, you may have the right to receive a copy of personal information that we maintain about you or request transfer of that information to another party.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on your jurisdiction, you may have the right to opt out of certain processing considered a βsale,β βsharing,β or use for targeted advertising under applicable privacy law.
- Managing Communication Preferences. You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails. Even if you unsubscribe from marketing messages, we may still send non-promotional communications relating to transactions, orders, accounts, security, or customer service.
Additional Rights for UK and EEA Residents
If you reside in the United Kingdom or European Economic Area, subject to applicable exceptions and limitations, you may have additional rights, including:
- Objection to Processing and Restriction of Processing. You may have the right to object to or request restriction of certain processing of personal information.
- Withdrawal of Consent. Where processing is based on your consent, you may have the right to withdraw that consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
You may exercise applicable privacy rights through the Services where available or by contacting us using the information provided below.
We will not unlawfully discriminate against you for exercising applicable privacy rights. We may need to verify your identity before processing a request, as permitted or required by law.
Where applicable, you may authorize an agent to submit a request on your behalf. We may require evidence that the agent has authority to act for you and may separately require verification of your identity.
We will respond to valid privacy requests within the time required by applicable law.
Complaints
If you have concerns or complaints about how we process your personal information, please contact us using the information provided below.
Depending on where you live, you may also have the right to appeal a decision relating to a privacy request or lodge a complaint with your local data protection authority.
If you are located in the EEA, information regarding applicable data protection supervisory authorities is available through the European Data Protection Board .
International Transfers
Because our business, customers, service providers, fulfillment partners, and technology providers may operate in different countries or regions, personal information may be transferred, stored, or processed outside the country or region where you live.
Where required by applicable law, international transfers of personal information will be made using recognized transfer mechanisms or other legally permitted safeguards.
For transfers from the European Economic Area or United Kingdom, this may include the European Commission's Standard Contractual Clauses, applicable UK transfer mechanisms, or another recognized legal basis, where required.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Services, business practices, technology, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will post the revised version on this page, update the βLast updatedβ date, and provide any additional notice required by applicable law.
Contact & Business Information
If you have questions about our privacy practices, this Privacy Policy, or would like to exercise an available privacy right, you may contact us using the information below.
Brand Name:
ππππππππππβ’
Legal Company / Data Controller:
Beijing Taihang Yipin Network Technology Co., Ltd.
Legal Representative:
Li Ruifeng
Business Address:
Room 1502, 15th Floor, Building 5,
No. 9 Hongye Road, Daxing District,
Beijing, China
Unified Social Credit Code:
91110115MAEGF34R32
Customer Support Email:
service@auvirelkow.com
Customer Support Phone:
+86 178 9642 9144
Website:
auvirelkow.com
Customer Service Hours:
8:00 AMβ6:00 PM China Standard Time (UTC+8)
For purposes of applicable data protection laws, where Beijing Taihang Yipin Network Technology Co., Ltd. determines the purposes and means of processing your personal information, it acts as the data controller, subject to applicable law and the roles of service providers such as Shopify.